A good friend of mine has a hilarious system by which she evaluates whether or not to buy clothes. She calls it the CPW – “Cost Per Wear.” If it’s a classic, timeless piece that she’ll be able to dress up and down, wear with a stack of pre-purchased items from her wardrobe, she’ll invest. If it’s an in-trend item with a style that’s likely fleeting, the CPW becomes too high to justify the spend. At first I thought she was crazy, but with more thought, I think she’s actually brilliant.
I take the same approach when buying jewelry and hair products. Last week, I bought the most expensive styling cream to date – $70. WHAT? I know, it’s a lot. Especially for something that will eventually run out. But, it’s worth it. So worth it. If there’s no way you’d ever spend $70 on a hair product, you can stop reading, but… if you’re a little crazy like me, continue to the next para.
Introducing Oribe’s Imperial Blowout Transformative Styling Crème. It sounds fancy because it IS fancy. It’s pretty much a miracle cream and has replaced a handful of other products with it’s awesomeness.
Here’s why I love it:
Fullness and volume: My hair is suddenly thick, full, plump and way more voluminous and bouncy than it was before.
Defrizz and smooth: No need for my hair oil or a defining lotion anymore. With this crème, my curls are separated and all flyaways are gone, leaving my hair soft and silky.
Hold and definition: I’ve been skipping hair spray. What? I know. My style actually holds from one day to the next, instead of the necessary morning refresh that’s usually needed.
Here’s my rationale for why you need to forgive the expensive price tag and buy it anyway:
YOU USE LESS THAN A PEA SIZE AMOUNT PER USE!
I swear it! A tiny amount goes a long way. I used a dime size the first time I tried it, and it was way too much. So I reduced and got a perfect effect. I can safely say that this bottle will last about six months or more. That’s $12 per month – or two trips to Starbucks. You can afford this. Your hair will thank you.