I primarily dress for comfort – and style, of course – but comfort is my #1 decision maker when shopping or getting dressed. Any piece of clothing that I’ve bought that pinches, squeezes, constricts or confines gets zero love in the rotation.
Some of my favorite, super-conf brands are Splendid, Joie, Vince, James Perse and Three Dots. You can find them all over major department stores or all in one place on ShopBop. Online shopping has been my go-to, until I discovered Evereve.
Photo Courtesy of Evereve
The fam and I were walking to our fave, kid-friendly spot Crosby’s Kitchen on Southport, when I looked into a window of a store and saw a mannequin dressed in an outfit that I actually already owned. From the shoes to the accessories and everything in between, it was like looking in a mirror. So, I went in to check it out and instantly fell in love…and sighed knowing that this would become VERY dangerous.
Evereve used to be “Hot Mama” (great name improvement, right?) and caters to stylish moms who want to look cool and in trend, but be comfortable while doing it. And so many of their fashions allow you to easily run around after a kid, or run around your office from meeting to meeting.
They carry some big brands like AG Jeans, Free People, 7 For All Mankind, but they also carry smaller ones that are fabulous. Cloth and Stone, Lovestitch and Olive and Oak, I had never heard of before, but are amazing. I get stopped all the time asking where I got my top or my leather leggings or my jacket, and my answer over the past few months has consistently been Evereve. My secret spot is now OUT!
Here are some other reasons you’ll love them: $5 flat rate shipping, rewards points where the more you spend, the more money they’ll send you in the mail to use towards purchases and they just launched a curated monthly style box called Trendsend.
If you’re in Chicago, stop by Southport location and ask for Hannah, Kristen or Caroline, and tell them I sent you. If you’re somewhere else, check it out online and then hide your wallet quickly.